Sabal’s Employee Spotlight series shares a more personalized look at our employees and the unique role they plan in the homebuilding process.
This week, we were able to snag a few moments with Kathy Jordan, one of Sabal’s Community Sales Managers. A native of South Carolina, Kathy was born with homebuilding in her blood. Her father was a builder, so her interest in the industry began at a very early age.
After more than two decades in the industry, Kathy has developed a keen instinct on what it takes to connect people with their perfect home. We decided to pick her brain on her process.
When you speak to customers, what is the first question you ask?
It is important to build a strong rapport with people, so I normally start by asking them how their day is going, how they are feeling, etc. Then, before I get into the nitty gritty, I ask them how they found out about Sabal Homes.
What is the biggest hesitation people have when they are considering purchasing a new home?
There is a lot that goes into buying or building a new home. Most people, especially first-time buyers, just do not know what to expect. Their biggest hesitation is that they usually don’t understand the entire process, which can seem overwhelming and scary if it is not explained properly.
What is one of the most important things to keep in mind when building/purchasing a home?
Communication and clarity are key. When building or purchasing a home, people need to be aware of what is happening every step of the way. I try to make sure that I set the right expectations up front with the buyer, so they understand what is going to happen ahead of time.
What was the best piece of advice you have ever received?
I was once told to “know my competition as well as I know my own product.” Keeping this is mind has allowed me to stay informed on the evolving trends of the industry and the products our competition is offering. It has also allowed me to better understand the customer, what they are seeing in the market and what options or alternatives they might be considering.